This commercial about Bud Light aired during the 2007 Super Bowl. It still, in my opinion is one of the funniest commercials I have ever seen. The target audience would have to be anybody obviously over the age of twenty-one. However, I believe that it specifically targets a generally younger adult sort of crowd by the way the scene is set up. It looks like there is a big party or tailgate going on in someone's backyard and by the way that some of the other people act during the commercial, you can see why it would appeal to a younger crowd. Everyone is gathered in what appears to be a backyard drinking bud light. The company uses humour to entice people to purchase their product. It's very easy to see this by the way that the two men play such a juvenile game as“rock, paper, scissors” to see who gets the last bottle of beer. The comical moment of the commercial comes when one of the men literally throws a rock at the other in order to knock him down on the ground and take his beer. I think that it was a very smart move financially by Budweiser to air this commercial because I feel that comedy would probably be the best way to reach a young audience. Younger adults are probably more likely to get the jokes as compared to say, senior citizens. You could also argue that probably a strong majority of bud light consumers are of a relatively young age.
My comment for Donovan: It is interesting from a business standpoint to have a movie such as limitless be able to appeal to a wide range of people. That probably made the producers get a lot more revenue because such a large array of people would be able to see it as well as understand it.
ReplyDeleteMy comment for Rachel: I love the old spice commercials! I think that they are absolutely hilarious and thats probably a very good reason why people buy their products now. I think it's funny but at the same time a little risky like you said, to have the narrarator direct the product for women but clearly it's meant for men.